Bob Yeiser: Hardin County’s Captain Has Sailed Away
A few years ago I wrote a piece about a local Matriarch whose death left a void in the lives of so many in her community. For those of us who grew up in the late 1960s, 70s, and 80s in Savannah, Tennessee – especially in or around Yeiser subdivision – she was a fixture in our lives. Now we have lost a well-respected gentleman in Robert Hurst Yeiser. Bob or “Captain,” as he was affectionally known, possessed so many of the traits I admire in a man. His passing leaves a void few men of this modern era are […]
What Facebook’s Recent Algorithm Changes Mean for Individuals and Businesses
Everyone who uses Facebook, whether for social or business purposes, has noticed changes to their news feed. Facebook junkies who scroll through their news feed in search of their best friends most recent trip to Starbucks are also seeing posts from the “friend” you met once 15 years ago. And businesses are finding it harder and more expensive to get their latest sales items in front of you. Here’s what Facebook’s recent algorithm changes mean for individuals and businesses.
Individuals
Mark Zuckerberg, Facebook’s founder, believes people will spend less time on Facebook because of the rising popularity of other […]
Social Media Metrics: Why Impressions and Engagements Matter
There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it’s easy to be intimidated by the jargon. Don’t worry, let me help by discussing the difference in social media engagements and impressions.
Social media platforms such as Facebook and Twitter include settings in the menu that list “Insights” and “Analytics.” Click on them and you’ll see graphs and numbers that might not make much sense.
Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key […]
Loyalty Programs Should Make Sense for Customers and Cents for You
You’ve heard it a million times; keeping current customers is easier than acquiring new ones. That’s why crafting a well-designed loyalty program that makes sense for your customers should also add more “cents” to your bottom line.
Loyalty programs are important for several reasons. Two of the most important are:
It makes customers feel valued and important
When that happens, customers are likely to visit and purchase more often and at a higher dollar level when compared to an occasional or new customer. They also become a bigger fan and cheerleader for your business and we all know, “word of mouth” or […]
Crisis Communications: Prepare Before, Not During a Crisis
Do you have a well thought out and written plan in place if a catastrophe or crisis impacts you or your organization in the next ten seconds? Chances are you don’t. Congratulations if you do.
Let’s be honest; dealing with a major crisis is not something we care to think about.
As I write this article, a number of high profile celebrities including actors, executives, athletes and political figures are making the news over sexual harassment allegations. Almost all of these alleged infractions occurred years earlier. Did any plan for the day their stories would hit the news? My guess is they […]
Don’t Overlook These 7 Digital Marketing Tactics
Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals.
Whether you are a seasoned pro at digital marketing or just starting to implement your plan, below are seven digital marketing tactics you don’t want to overlook. 
Establish Clear Objectives and Target the Right Audience
It may sound simple, but having clearly defined objectives before implementing a digital marketing strategy is critical. For example, who is your target […]