My Blog Post Archives - Paul Stanley

Bob Yeiser: Hardin County’s Captain Has Sailed Away

A few years ago I wrote a piece about a local Matriarch whose death left a void in the lives of so many in her community. For those of us who grew up in the late 1960s, 70s, and 80s in Savannah, Tennessee – especially in or around Yeiser subdivision – she was a fixture in our lives. Now we have lost a well-respected gentleman in Robert Hurst Yeiser. Bob or “Captain,” as he was affectionally known, possessed so many of the traits I admire in a man. His passing leaves a void few men of this modern era are qualified to fill. Bob was a product of Tennessee and proudly carried his birthright. He was born in Wayne County but made Hardin County home. Bob graduated from High School in East Tennessee in 1949, before his military service interrupted college. After serving for a few years in the Army, he continued his education at the University of Tennessee and was a proud Sigma Chi. I never heard Bob talk about his military service. I do know it shaped his view of the world and our current events. He was an American through and through and deeply loved his state [...]

By Paul Stanley|2019-03-13T05:54:29-05:00October 12th, 2018|My Blog Post|3 Comments

What Facebook’s Recent Algorithm Changes Mean for Individuals and Businesses

Everyone who uses Facebook, whether for social or business purposes, has noticed changes to their news feed. Facebook junkies who scroll through their news feed in search of their best friends most recent trip to Starbucks are also seeing posts from the “friend” you met once 15 years ago. And businesses are finding it harder and more expensive to get their latest sales items in front of you. Here’s what Facebook’s recent algorithm changes mean for individuals and businesses. Individuals Mark Zuckerberg, Facebook’s founder, believes people will spend less time on Facebook because of the rising popularity of other social media sites such as Instagram, which Facebook owns. Zuckerberg and his team want whatever time you spend on Facebook to be “quality” time. You’re going to see more content from “friends” Facebook believes you will find “engaging.” For most individuals, that’s a positive! You’ll see fewer ads from major brands and stores and more stuff about your college roommate’s third spouse. There’s a ton of misinformation going around about Facebook limiting the content you see to 25 or so friends. Is this true? No. The rumor began last year and was proven to be false but it gained stream after [...]

By Paul Stanley|2018-02-07T13:31:05-06:00February 7th, 2018|My Blog Post|Comments Off

Social Media Metrics: Why Impressions and Engagements Matter

There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it’s easy to be intimidated by the jargon. Don't worry, let me help by discussing the difference in social media engagements and impressions. Social media platforms such as Facebook and Twitter include settings in the menu that list “Insights” and “Analytics.” Click on them and you’ll see graphs and numbers that might not make much sense. Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key components and it’s important you understand them. Be forewarned; social media platforms are constantly adjusting algorithms and that’s why continuously monitoring impressions and engagements is important. So, what do they mean and why do they matter? Engagements Let’s start with engagements first because it may make understanding impressions easier. When you post something on Facebook and people “Like” or “Comment” that means you have “engaged” them. Thumbs up signs, hearts, and others signs are also examples of engagements. While engagements make us feel warm and fuzzy inside when we see one or two, what you want is consistent [...]

By Paul Stanley|2018-01-03T10:45:58-06:00January 3rd, 2018|My Blog Post|Comments Off

Loyalty Programs Should Make Sense for Customers and Cents for You

You’ve heard it a million times; keeping current customers is easier than acquiring new ones. That’s why crafting a well-designed loyalty program that makes sense for your customers should also add more “cents” to your bottom line. Loyalty programs are important for several reasons. Two of the most important are: It makes customers feel valued and important When that happens, customers are likely to visit and purchase more often and at a higher dollar level when compared to an occasional or new customer. They also become a bigger fan and cheerleader for your business and we all know, “word of mouth” or “organic” advertising is the most effective and least costly when compared to other methods. You acquire valuable demographic information Think about it. Most of us know our good friends first and last name, email address, phone number, and birth date. By building a loyalty program, you’re asking customers to be a good friend. They give you information and you reward them for their loyalty. As with any good friendship, protect and value the information they provide. If not, they won’t be a friend for long. Loyalty programs can be crafted for almost any business and we see them [...]

By Paul Stanley|2017-12-14T17:20:35-06:00December 14th, 2017|My Blog Post|Comments Off

Crisis Communications: Prepare Before, Not During a Crisis

Do you have a well thought out and written plan in place if a catastrophe or crisis impacts you or your organization in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care to think about. As I write this article, a number of high profile celebrities including actors, executives, athletes and political figures are making the news over sexual harassment allegations. Almost all of these alleged infractions occurred years earlier. Did any plan for the day their stories would hit the news? My guess is they didn’t but wish they had. (Marketoonist.com) Crisis Preparedness versus Crisis Response Think about it. Lifeguards at your local swimming pool or beach aren’t hired to sound an alarm if swimmers find themselves in trouble. Their job is to immediately respond and implement the hundreds or thousands of hours of training they’ve received to safely retrieve and if necessary, give basic to immediate medical attention to prevent further injury or death. The same is true for law enforcement officers. Hopefully, their expertise with a weapon is never needed. If so, we hope their training was thorough enough [...]

By Paul Stanley|2017-12-11T11:58:49-06:00December 11th, 2017|My Blog Post|Comments Off